This morning at the London Stock Exchange saw the press launch of the third series of The Apprentice, which sees Sir Alan Sugar (centre) and his two trusted advisors Margaret Mountford (left - if you couldn’t guess), and Nick Hewer (well, he’s got to be on the right!) whittle down a pool of candidates to the successful winner who will land a £100,000 job in one of Sir Alan’s companies.

The conditions for the shoot were far from ideal. Initially, it was to be outside with plenty of space, next to the London Stock Exchange logo. Unforunately, it was moved inside, to a small balcony, where there was little space, and the photographers were crammed in.

This was a real lesson in RTFM. Unless you do press photography for a living you may think that you won’t have to use it under pressure - well, if you want to take shots of your kids doing something funny, or performing on sports day, you need to learn to use your equipment. If you don’t, then you’ll miss out on countless shots.

Now, I didn’t get any beautiful shots, but then the photocall was for press shots, which are always rushed, and never of the quality that can be achieved at a dedicated shoot.

Go on, actually read the manuals for your kit, and practise using it - even when you really know it, it can be challenging when under pressure. (There’s probably also a lesson for the contestants!)

Series 3 of The Apprentice starts on 28th March, 9pm, BBC one.